Each official host city can support multiple useful pages: stadium files, supporter notes, transport explainers, and local-timing context.
That gives the site a map-based structure that is naturally good for both readers and search. It creates clear routes from one city, venue, or question to another.
These pages are especially useful because city-level queries often carry practical intent, which tends to be more durable than broad topical commentary.
When a site builds around the host map early, it gains a whole service layer without needing to invent artificial content categories.
The host map is one of the clearest site architectures the tournament gives you for free.