Readers return to schedule pages because they answer broad, durable questions. When does it start, where are the matches, and how is the event structured across time and place?
That durability is what makes the schedule so valuable for a new site. It supports repeat searches, internal linking, and strong integration with both host-city and briefing coverage.
A schedule page also helps simplify scale. In a 48-team tournament, that act of simplification is part of the reporting value, not just the packaging.
Sites that treat the schedule as a central product tend to create more useful editorial systems than sites that treat it as a sidebar resource.
The schedule is both a reference page and a long-run traffic engine.